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December 23, 2009

Trust Yourself, Not The Online Marketing Gurus

When you have self-doubt, you can’t make proper decisions. If you want to create a successful online business, you need to make good decisions. Do you see the conflict of interest here? If you can’t trust yourself to make the right decision, then you will have great troubles building any kind of business. To be successful online, it is a requirement that you believe in and trust yourself.

Do not allow others to tell you that your dreams are silly or foolish if you know inside your gut they aren’t. Even well meaning loved ones may try to convince you that it could be time to give up hope. However, only you hold the power to end the pursuit of your dreams.

I fell victim to this exact scenario many years ago when an online guru I trusted told me that my idea would never work. Long story short, he turned out to be a fraud and tried to steal my idea. This was a mistake I would never make again. This is how I found out the hard way that “Internet marketing gurus” don’t really exist.

In reality, there are only marketers who have more experience than others, much like a veteran ball player. While there are many honest and experienced marketers online who try to help people, not every one of these marketers is always so ethical. This doesn’t mean that you shouldn’t trust anyone who is considered a marketing guru, however. I don’t know of any successful marketer who didn’t get some form of help from a mentor or other similar expert. My point is that you should never take anyone’s word as gospel.

When you start to consider other marketers as gurus, you sub-consciously put them on a pedestal. In many cases, people never question their word and assume there can be no other way. This is why you must use common sense and trust in your self. Keep an open mind, but be objective. Use the advice of the marketing experts to help steer you in the right direction, but don’t be a follower. If something sends up a red flag in your mind, go with your instincts.

So never be afraid to be an individual and question things. No one has all of the answers, but every single successful person I know believes in themselves. Without that trust, you simply won’t be able to find success.

December 21, 2009

The Best Way To Learn Internet Marketing

Many new online marketers simply fade away, without really ever giving an honest effort to create a real online business. I find this a little sad, and always wonder how much they regret how easily they gave up. Perhaps if they had just received a little more encouragement and had a better work ethic, they may have achieved something great.

This very thing happens to countless new Internet marketers every single day. The main reason is because of “information overload”. Far too many people have trouble organizing the vast amounts of information available online, and creating goals to focus on. When you have information overload, you tend to become paralyzed and you never take action.

Trying to learn about Internet marketing can be overwhelming for even the most resilient and intelligent of individuals. The problem is that the “Net is so filled with various strategies and how to guides, that most people simply don’t know where to begin. This of course is why many online marketers give up after only a few short months, if that.

This is why you must set goals, no matter how small, then not allow yourself to get distracted. This can be as simple as jotting them down on a piece of paper so you can visualize them. If you don’t have goals, then there is nothing for you to work towards. Goals give you structure. Structure leads to success.

Once you have set your goals, the best way to gain experience is to actually be thrown into the fire. You can watch from the sidelines, but until you are in the action, you will never be able to really learn from your mistakes. This is why I tell all new online marketers to pick a niche and start to market to it as quickly as possible.

Of course, once a niche has been chosen, most new marketers struggle with the countless promotional strategies they can use. Remember, keep things simple at first. Don’t try to master every marketing strategy under the sun at once. Pick one and stick with it until you have it mastered. Then move on to the next strategy and master that. Avoid the temptation to try the flavor of the month marketing fads. Once you lose your focus, you will simply be running around in circles.

While it may seem simplistic, the formula for online success is to combine hard work, focus and the courage to take action. Once you apply this formula to your online business, then and only then will you start to see results.

December 19, 2009

My Top Three Online Marketing Innovations

When I started to market online well over ten years ago, things were much different. It was difficult to accept payment for my products, to keep updating my Website, and to follow up with all of my customers. At the time, it seemed almost overwhelming, but I found a way to make it all work (think 50+ hours every week).

Now a decade later, there are three tools that have literally changed the way I do business, and made my online marketing business much easier to run on a daily basis. With that in mind, these are my top 3 Internet marketing innovations:

PayPal

Before PayPal, if you wanted to accept payments online, you needed to apply for a costly merchant account. Then you had to hope to be approved. This made it extremely difficult to get any online business off the ground.

Now from Ebay to simple websites, marketers are making millions of dollars in profits that they otherwise never would have without PayPal.

Autoresponders

The lifeblood of any online business is email marketing. The ability to collect the email addresses of your target market and follow-up with new product updates, current sales and promotions, and keep your business fresh in the mind of your hottest prospects is extremely powerful. So powerful in fact, that the innovation of autoresponders is responsible for millions of dollars in online sales every single year.

Blogs

Before blogs, it was extremely difficult to keep your site updated and fresh. With the creation of blog software such as WordPress, you can now post your content to your website with the press of a button. You don’t even need to know HTML or how to even write code. If that wasn’t enough, the search engines love blogs and index their pages much faster and more efficiently than your standard static website.

Today, many people are profiting handsomely after creating popular blogs in niches such as politics, sports and celebrity lifestyles. In fact, an article on CNN just broke the news about several famous blogs run by stay at home moms being sponsored by none other than Wal-Mart.

That alone speaks to the far reaching power of blogging and the culture surrounding it.

While this list may be different for everyone, there is no doubt about the impact these three innovations have had on all Internet marketers.

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