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Are you afraid of success?

Nick Carter, the former vice-president of Nightingale-Conant’ once said about people who procrastinate:

“Some people are great at coming up with ideas, but they don’t have the guts to try. You know it’s like, they’re walking on eggs, carefully, hoping to make it safely into death”.

That is a very powerful image. Read over it a few times until it is etched into your memory permanently.

When you feel yourself starting to procrastinate, or worrying about failure, let Nick Carter’s words flow through your mind… then ask yourself, are you walking on eggshells and hoping to make it safely to death?

Is that how you want to look back on your life? That you where afraid to take chances, and it cost you your dream?

I have always said it is better to regret something you have done, than regret something you haven’t done.

Who cares if you make a mistake in your business? We all make mistakes, even marketers who make millions of dollars each year. No one is immune from making bad decisions.

Start focusing on what you DO want out of your life and your business.

Stop trying to find the perfect idea and pick the one you think is right for you. Trust yourself, believe that you are capable of making decisions on your own. Then pursue this idea until you have achieved success, or if you are certain it is doomed to failure, then and only then should you move on to your next idea.

You don’t need a complicated ’system’ to start ‘focusing’ and getting results in your new business.

Here’s EXACTLY what I do (and it’s ALL that I do) every day to fight procrastination:

#1. USE A “TO-DO” LIST EVERY DAY and update it every day. List your ‘to-do’s by priority (A, B, C, etc). Check off the one’s you accomplish today and transfer the one’s you didn’t complete to tomorrow’s to-do list. Keep doing that for 30 days and you’ll see how much more focused you become.

#2. Before doing your to-do list ask yourself this question, “What EXACTLY do I have to do today to make $XXX (fill in the EXACT amount you want to make TODAY- $50, $100, $500, $1,000, etc), today. Try to shoot for 20%-50% over what you made on YOUR BEST DAY EVER - You may not make it- BUT consciously ASKING yourself that question brings a powerful agent to your assistance-your creativity- and a surprising number of times the ‘answer’ becomes apparent. It also has a tremendous power to FOCUS your energies.

That’s all you need to do. Choose to do something today, no matter how small it might be. Whatever it is, it’s one step closer to your goal. Then do something tomorrow that will take you one step closer - and the day after that- and the day after that. All the little things you do will add up and you will have battled procrastination and won.

My high strung uncle sat staring intently at me. His mouth moved as if to speak, but no words came out.

You see, I had just explained to my uncle the concept of recommendation marketing, and it left him totally baffled.

It was actually quite comical seeing this usually well spoken man, who seemed to have an opinion on everything (especially other people’s business), stricken speechless.

I must admit I reveled in the moment.

He couldn’t believe how much I made each month, by simply recommending high quality products and services to my customers.

What really blew him away, was when I revealed that it only took me an hour to set everything up, and I continue to make this residual income each and every month.

If I choose to work out, spend time with my family, or do something else I enjoy, I will still be earning the same amount.

This is the power of recommendation marketing.

The principle behind this technique is quite simple, but you must earn people’s trust for it to be effective (This means being honest and not trying to make a quick buck).

I compiled a list of my favorite products and services, and then created a page with a condensed review of these products. (Luckily for me most of them have an affiliate program, which is how I earn the residual income)

I only recommend something I believe in, that has personally worked for me or someone I trust.

If the product is full of hype and not up to my standards of excellence, I will not put it on my recommendation page. Period.

Here is a quick start guide to getting your own recommendation page up and turning a profit:

- Compile a list of your favorite products and services within your niche

- If the product/service has an affiliate program, be sure to join up.

- Tell your customers about this page. (You can do this with newsletter subscribers as well)

If someone trusts you enough to buy your products, it is very likely they will buy something you recommend.

If you are struggling to find something positive to say about one of these products/services, that should be an instant red flag. You should only recommend products you have purchased and believe in.

Never compromise your customer’s trust in you. Trading money for a damaged reputation can be fatal to your online business.

Once you lose someone’s trust, you can never truly gain it back. This can mean lost sales and profits for your business.

Try putting this simple plan into action, and I can almost guarantee that you will be thrilled with the results.

In the last post we talked briefly about how we can use a positive attitude to influence our customers.

Pay careful attention to this point:

To be successful online you must lead your customers to make a buying decision.

You must become a leader and use your influence to convince your customers that your product or service is the solution to their problem.

When most people think about leadership, they rarely think that marketing is a form of it.

But it is one of the most important aspects of it.

If you want to be a millionaire, you must lead your customers…. take them by the hand and lead them in the direction you want them to go.

Show them with confidence and poise that you are the solution to their problems.

DO NOT expect your customers to choose to do business with you just because you’re nice or are well dressed, or you give away free coffee. You must be a leader of your customers and with firmness, empathy and gentle prodding get them to open their wallets.

You must do this each and every day if you want long term and lasting success online.