EasyEbookRights.com The Free Viral Traffic Builder

Thank you for calling Widgets Inc. Your satisfaction is sometimes important to us, and we will eventually get around to answering your call - maybe. If you wish, you may leave us a message and a maybe a representative will contact you, but please don’t get your hopes up.

Have you ever used the telephone to contact a business, only to feel the frustration that can result from voice mail or automated answering services? Today, it seems almost every major business operates this way. People have become used to automated and imprudent business practices such as this and these methods of customer relations are gaining acceptance (or at least tolerance).

Many customers today are forced to listen to a long recording and find their way through a jungle of push buttons in order to leave a message, instead of being afforded the luxury of speaking to a warm-blooded human.

Of course the ole’ time principles of customer services – such as answering the phone before the third ring, avoiding putting a customer on hold if at all possible, and providing personal service – are still superb solutions to customer satisfaction. But, in our automated world, it is vital to recognize the importance of responding to customers quickly and appropriately.

Whether a customer makes contact in person, via telephone or through email, businesses should strive to provide a timely, if not an immediate response. Customer satisfaction is reliant on responsiveness.

So, you may ask, “What is a timely response?”

Honestly, the definition of a timely response really depends on the customer’s perception. The urgency of their need may play into the mix or their idea of a timely response may be linked to their expectations.

For some reason there is a perception amongst business people that a 24 hour response to a customer inquiry is sufficient. From the customer’s perspective; however, having to wait 24 hours for a quick answer to a simple question or a viable solution to a serious problem is ridiculously aggravating and neglectful on the part of the business.

When customers have a bad experience, from the customers’ perspective, they are sure to seek other options for fulfilling their needs. Plain and simple – poor customer service results in lost business.

Regardless of the type of business you are in and whether you receive customer inquiries via telephone, email or a website contact form, it is absolutely critical that you get back to your customers right away. Placing responsiveness at the top of your customer service objectives is the simplest solution to gaining a competitive advantage, producing satisfied customers, maintaining your customers through repeat business, and building your market share through client referrals. Responsiveness is the single most important factor to enhancing customer satisfaction.

Now that I have explained why it is important to be a leader when marketing online, let’s take a closer look at what that means when you’re communicating to your prospects and customers.

Studies have shown that magazine ads lose their effectiveness after 90 days and the average person forgets almost 80 percent of what they’ve read or seen within 30 minutes!

So it is with great urgency that you urge every prospect who reads your ads to take action immediately - or they most likely will forget about you.

You must grab them by the throat (figuratively!) and shake them up a bit! Instill in them a sense of urgency and a sense of loss if they don’t respond right away.

You can do this with the power of words.

Don’t believe in the power of mere words?

Haven’t you ever heard the saying that it is better to read a novel than to see the movie? Why? because you create the images in your mind, you don’t have them created for you by someone else.

Read the following and monitor your emotions as you read them:

1. I hate you, you dirty lowlife!

2. The country side is beautiful this time of year.

Words carry with them ideas - your thoughts and ideas. Pictures do too, but words replayed in your mind create a picture of your own making- not someone else’s. That why words are more powerful than pictures.

You want to create a picture in your customer’s mind that will be a thousand times more compelling than the one they will see in your ad.

You can use pictures to support your copy. But imagine what would happen if you simply put a nice picture in your ad, without using any words! The prospect would have no idea what message you intended to get across.

You might say, “Well who would be stupid enough to do that?” Take a look at the majority of ads by large, national corporations. You can measure the space devoted to a picture VS the amount of space to copy. Typically it’s 60% to 90% picture and just a small space devoted to copy. And then the copy is usually ineffective.

When selling anything, remember to paint a picture of the benefits and use of your product WITH powerful and persuasive WORDS.

Lead your customers to your door with the right words that convey ideas that appeal to them!

As I felt my face turn red, I knew I had do something to save myself from further embarrassment.

The source of this embarrassment was my great aunt.

She was chaperoning my eighth grade class on a field trip to the zoo. Then she did it…

As we finished eating our lunch, my aunt wrapped up a half eaten hotdog in a napkin, and promptly stashed it in her purse.

As everyone at the table looked at me and started to laugh, I instinctively kicked out my friend’s chair. As he fell to the ground, milk shot out of his nose, inciting a roar of laughter. I had saved my aunt from any further ridicule amongst my peers, for this day at least.

I loved my aunt, but she refused to waste anything, and this sometimes caused me a great deal of embarrassment.

Once I started marketing online, I realized my aunt was on to something. In order to succeed as an online marketer, you can’t afford to ‘waste’ anything.

You have to utilize every resource available to you, and leverage these resources to help you grow your business.

One such resource is your customer “thank you” page.

When a customer orders a product or service, they are usually sent to an order confirmation page.

Most marketers have a few sentences expressing their gratitude and a contact email.

Are you making this same mistake?

This lack of imagination is costing you dozens of new customers every month.

The people who read these pages are coveted prospects who are willing to spend money.

There are countless marketers in your niche who would relish the opportunity to pitch their product to your customers.

For years, many savvy marketers have been swapping thank you page promotions with one another. They are adding new customers to their businesses, without very much effort.

You can jump on this money train as well, with two simple steps:

- Find a suitable partner to swap promotions with
- Then simply add his/her ad to your ‘thank you’ page

If you are unable to find any willing partners, you can always place related affiliate ads on your page. (Remember these are hot prospects who are interested in your niche).

Now you have no excuses not to implement this powerful technique immediately.

Remember, you must maximize all of your resources to help your business grow, all it takes is a little imagination on your part.