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In the marketing world there is nothing like free publicity - it is like winning the Internet marketing lottery. Many times this kind of publicity comes from using press releases.

The press release is one of the most misunderstood marketing methods online, yet one of the most powerful.

Many savvy online marketers are using them to make thousands of dollars every month and drive thousands of visitors to their Websites.

Press releases aren’t just for big businesses - if done properly, they can be used by anyone.

The following article will show you how to start using press releases for your online business.

Press Releases: Plain and Simple

If you want to perk up the professional image of your online business, add press releases to your public relations toolbox. Don’t worry. Drafting an effective press release isn’t as intimidating as you may think.

A press release is essentially a good news story. Any time your business introduces a new product or does anything newsworthy, you should create a press release to announce the event to the world. It doesn’t matter whether you run a home-based business or a major corporation, somebody wants what you’ve got and it’s your job to tell them you’ve got it!

Journalists and Internet writers welcome material that is new or interesting. It is their job to educate and inform the masses and your press release is just the thing to fit the bill. They will either use your press release as you have presented it, or they will use it as the basis for an article designed to highlight or feature your news and your company. This will enhance your credibility and your image, and it will attract a stream of customers.

Everybody has heard the term, “You can’t buy that kind of publicity.” Well, that’s what a good press release is all about. It can be more valuable than an advertisement and even more effective in generating more customers. The bottom line: write as many press releases as you can.

The elements of a good press release include three essential parts: the headline, the introduction, and the body.

The headline should be informative and carry enough punch to make the reader want to know more. Brainstorm a selection of key words that best describe the product or service you are announcing, then create several potential headlines using combinations of those words. Rearrange the words and keep experimenting until you come up with a “killer” headline that you know is going to get attention. Publishers may still edit your submission, but if it carries enough appeal, they won’t have to.

The introduction should be short and interesting. A quick statement telling briefly and clearly what the product or service is that you are announcing.

The body contains all of the who, what, when, where and why details that round out the press release.

“Good news” stories are generally people-centered, so wherever possible, focus on the “people” aspect of your new product or service.

The most effective press releases are timely, relating to some other newsworthy event that has just occurred. They should be brief and to the point, around 400 to 500 words in length. Grammar and spelling should be standard and correct, and the content and details should be factual and truthful.

Short paragraphs, about three or four sentences in length, are the most comfortable to read. Extra material, like photos, is not typically sent with the press release. If photos are important they can be posted on a website and referenced in the body of the press release.

You can include a short “about us” section at the end of the press release, providing some background information about your business and yourself. Also, be sure to include your “media contact” details so the media and other publishers know who best to contact for additional information.

Finally, press releases traditionally close with the symbol, “###” to signify that they are complete.

Now that you know the basics of an effective press release, it’s time to get busy and roll out the good news on your latest product or program!

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Article writing is a very powerful traffic generation strategy used by thousands of experienced online marketers.

Writing articles can help give you expert status in your particular field and with this credibility comes increased sales and exposure. But keep in mind that your articles must offer something of value to the reader.

With that in mind, here are a few tips for writing keyword specific articles…

How To Write A Keyword Article

There is a lot of talk these days about using keyword articles to attract visitors to a website and with the growing use of article marketing, there seems to be some benefit to using this method in a company’s marketing plan. There is also some confusion about the use of keywords as well as what they are and what they mean to a website owner.

First of all, keywords are those entered into a search engine by an internet user who is looking for specific information. They may not know exactly what they are looking for but, they know what they want. For example, if a person is looking for home improvement tips about replacing ceramic floor tile, they have the option of entering many different search terms, which really is what keywords are all about.

They may enter the term ‘replace ceramic floor’ or simply enter ‘ceramic floor’ and start looking at the search results pages for the information they can use. Terms such as ‘replacement floors’ or ‘replacement ceramics’ may also be used and business owners will have no idea what terms the user will look for and when beginning their search most users rarely find what they want on the first few tries. Unless, there is an article somewhere that uses that exact phrase.

Typically, an article will contain a specific search term between four and 12 times, depending on the length of the article and the search time needs to be placed in the article so that the writing remains grammatically correct and the phrase is a natural order as though it belongs there and not used simply to use it. Unfortunately, some websites will use what is termed keyword stuffing, which uses the phrase 30 or 40 times in a four or 500 word article, which is a turn off for the search engines and really offers nothing useful to the web searcher.

Articles need to offer some value to the person conducting the search. If the company that sells replacement ceramic tile can produce a series of articles on the best way to remove the old tile, remove the old glue or cement from the surface, how to prepare the surface for new tile and other areas about the subject, they will provide valuable information that can draw visitors to their site where they may actually buy the tile.

These articles can be published on their own website on pages dedicated to helping potential customers learn how to replace the tile. They can also be published on homeowner remodeling sites as tips for others. One thing that articles cannot do is advise the readers to visit a specific site or a specific business. This is unacceptable to search engines as well as to other web ezine publishers.

All published articles can have an author’s biography giving the author credit for the article as well as outline their competence in the subject matter. The block on these articles could talk about their experience level in ceramic tile replacement and the years they have been involved in the business as well as mention they operate a business at the website location, including a hot link.

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