The Power Of Words In Marketing
Now that I have explained why it is important to be a leader when marketing online, let’s take a closer look at what that means when you’re communicating to your prospects and customers.
Studies have shown that magazine ads lose their effectiveness after 90 days and the average person forgets almost 80 percent of what they’ve read or seen within 30 minutes!
So it is with great urgency that you urge every prospect who reads your ads to take action immediately - or they most likely will forget about you.
You must grab them by the throat (figuratively!) and shake them up a bit! Instill in them a sense of urgency and a sense of loss if they don’t respond right away.
You can do this with the power of words.
Don’t believe in the power of mere words?
Haven’t you ever heard the saying that it is better to read a novel than to see the movie? Why? because you create the images in your mind, you don’t have them created for you by someone else.
Read the following and monitor your emotions as you read them:
1. I hate you, you dirty lowlife!
2. The country side is beautiful this time of year.
Words carry with them ideas - your thoughts and ideas. Pictures do too, but words replayed in your mind create a picture of your own making- not someone else’s. That why words are more powerful than pictures.
You want to create a picture in your customer’s mind that will be a thousand times more compelling than the one they will see in your ad.
You can use pictures to support your copy. But imagine what would happen if you simply put a nice picture in your ad, without using any words! The prospect would have no idea what message you intended to get across.
You might say, “Well who would be stupid enough to do that?” Take a look at the majority of ads by large, national corporations. You can measure the space devoted to a picture VS the amount of space to copy. Typically it’s 60% to 90% picture and just a small space devoted to copy. And then the copy is usually ineffective.
When selling anything, remember to paint a picture of the benefits and use of your product WITH powerful and persuasive WORDS.
Lead your customers to your door with the right words that convey ideas that appeal to them!